GDPR Compliance

Last Updated: September 1, 2026

Introduction

wise-fell is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This page outlines how we comply with data protection principles and your rights under these regulations.

Data Controller

wise-fell is the data controller responsible for processing your personal data. Our contact details are:

wise-fell
127 Kensington High Street
London, W8 5SF
United Kingdom
Email: [email protected]

Data Protection Principles

We adhere to the following data protection principles when processing your personal information:

• Lawfulness, fairness and transparency: We process data lawfully and transparently
• Purpose limitation: Data is collected for specified, explicit purposes only
• Data minimization: We collect only data necessary for our purposes
• Accuracy: We maintain accurate and up-to-date records
• Storage limitation: Data is retained only as long as necessary
• Integrity and confidentiality: We implement appropriate security measures

Your Rights Under UK GDPR

Right to Be Informed

You have the right to clear, transparent information about how we use your personal data. This information is provided in our Privacy Policy and this GDPR page.

Right of Access

You can request access to your personal data we hold. This is commonly known as a subject access request. We will provide you with a copy of your data within one month of receiving your request.

Right to Rectification

You can request correction of inaccurate or incomplete personal data. We will rectify the data within one month and notify any third parties with whom we shared the data.

Right to Erasure

Also known as the right to be forgotten, you can request deletion of your personal data under certain circumstances, including:

• The data is no longer necessary for the purpose it was collected
• You withdraw consent and there is no other legal basis for processing
• You object to processing and there are no overriding legitimate grounds
• The data has been unlawfully processed

Right to Restrict Processing

You can request that we limit how we use your personal data in certain situations, such as when you contest the accuracy of the data or object to processing.

Right to Data Portability

You have the right to obtain and reuse your personal data for your own purposes across different services. We will provide your data in a structured, commonly used, and machine-readable format.

Right to Object

You can object to processing of your personal data based on legitimate interests or for direct marketing purposes. We will stop processing unless we can demonstrate compelling legitimate grounds.

Rights Related to Automated Decision Making

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Should this change, you will have the right not to be subject to such decisions.

How to Exercise Your Rights

To exercise any of your data protection rights, please contact us using the details provided above. We may need to verify your identity before processing your request. We will respond within one month, though this may be extended by two months for complex requests.

Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent: You have given clear consent for processing for specific purposes
• Contract: Processing is necessary for a contract with you
• Legal obligation: Processing is necessary to comply with the law
• Legitimate interests: Processing is necessary for our legitimate interests, except where overridden by your rights

Data Security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Staff training on data protection
• Incident response procedures

Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours of becoming aware of the breach. If the breach poses a high risk, we will also notify affected individuals without undue delay.

International Data Transfers

We primarily store and process data within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without appropriate consent, we will delete it promptly.

Complaints

If you believe we have not handled your data in accordance with GDPR, you have the right to lodge a complaint with the supervisory authority:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
Website: www.ico.org.uk

Updates to This Information

We may update this GDPR compliance information periodically to reflect changes in our practices or legal requirements. The "Last Updated" date indicates when this information was last revised.