Privacy Policy

Last Updated: September 1, 2026

Introduction

This Privacy Policy explains how wise-fell collects, uses, stores, and protects your personal information when you use our website and services. We are committed to protecting your privacy and handling your data in accordance with applicable UK data protection laws.

Information We Collect

Information You Provide

When you submit a consultation request or contact us, we may collect:

• Full name
• Email address
• Service selection preferences
• Vehicle usage information you choose to share
• Any additional information provided in correspondence

Information Automatically Collected

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• IP address (anonymized)

How We Use Your Information

We use collected information for the following purposes:

• Providing automotive consulting services you have requested
• Responding to enquiries and communicating with you
• Improving our website and service offerings
• Analyzing usage patterns to enhance user experience
• Complying with legal obligations

Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contract Performance: Processing necessary to provide services you have requested
• Legitimate Interests: Improving our services and website functionality
• Consent: Where you have provided explicit consent for specific purposes
• Legal Obligation: Where required by law

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• With service providers who assist in operating our website and delivering services
• When required by law or to protect our legal rights
• With your explicit consent for a specific purpose

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Consultation records are typically retained for seven years in accordance with standard business practices.

Your Rights

Under UK data protection law, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data under certain conditions
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests

Cookies

Our website uses cookies to enhance user experience and analyze site usage. For detailed information about our cookie practices, please review our Cookies Policy.

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any external websites you visit.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

wise-fell
127 Kensington High Street
London, W8 5SF
United Kingdom
Email: [email protected]